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In This Issue...
President's Message
Announcing the ADRP 2018-2021 Board Slate
Digital Donor Wall: A Beginner's Guide
Insights on Donor-Advised Funds
"Hey, Kids, Let's Put on a Show!"
Member Spotlight
15th Annual International Conference
Write for The Hub
Upcoming Events
15th Annual ADRP International Conference
Wednesday, October 3 - Friday, October 5, 2018
View ADRP event calendar
Webinars
Stewardship Closeup: Naming Opportunities
Thursday, August 16, 2018
Plan to Re-Plan
Thursday, September 20, 2018
What is the Donor Experience? How Can You Improve Your Donors' Experience?
Tuesday, October 16, 2018
Acknowledgements: Tips and Strategies for Managing and Creating Personalized Correspondence in a High Volume Environment
Tuesday, November 13, 2018
ADRP Resources
Network: Take advantage of the Member Directory
Support ADRP: Explore sponsorship opportunities
Job Search: Visit the Career Center
Learn: Register for a webinar
Join ADRP
Connect with ADRP Online
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In Service: The Column of the ADRP President
Eliza McNulty
Director of Stewardship
Stanford University
I love to learn.
I recently took a continuing studies class at Stanford on the science behind being memorable and influencing decisions. In summary, people remember only 10 percent of what you tell them. Yikes! We learned tips and tricks for making the most of that 10 percent, such as attention triggers and memory magnets. It is no surprise that repetition is one strategy. Another technique is to start with defining your 10 percent message and then building your pitch around that message—think of the other 90 percent as your message's sidekick.
I have also been reading a book, Made to Stick, by Chip and Dan Heath. You will remember them from last month when I suggested you read their book, Power of Moments. Similar premise here to the class I took: what makes an idea "sticky"? Chip and Dan share six fundamentals: simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
We all have presented, at one point in our careers, an idea to leadership that resulted in a resounding "yes" or a disappointing "no." In my new role, I am hoping for a few "yes" moments in the next several months. I plan to spend just as much effort on how I will present or share that idea, as the idea itself. With extra preparation, I hope to avoid the idea graveyard.
Our ADRP International Conference is right around the corner. I look forward to learning with all of you in St. Louis. If you are presenting, I encourage you to think about your 10 percent message. When listening to a speaker, try to identify what made their new idea, program, process, etc., stick at their organization. Be an active learner!
P.S. The photo here is my sketch note from class. I also recently took a continuing studies class on drawing for business. I learned to turn my tendency to doodle into a very useful note-taking method!
Announcing the ADRP 2018—2021 Board Slate
Volunteers play a vital role in the ongoing success of ADRP. Our association is governed by officers and directors who generously dedicate their time and talents to enhance the association and advocate for our profession.
The ADRP Nominating Committee is delighted to share the slate of incoming officers and directors for the term of 2018—2021. Per Article VII, Section B of the Association of Donor Relations Professionals bylaws, ADRP's membership must affirm the slate of officers and directors. Please vote now to ratify the selection of candidates.
The slate is as follows:
President-Elect: Michal Shaw
Secretary/Treasurer: Angela Altamore
Director: Scott Eichinger
Director: Mark Lanum
Director: Cheryl Lintner
Director: Jessica Veitch
Thank you for casting your vote for these dedicated leaders! Please vote by the end of the day on Monday, August 27, at 5:00 PM Pacific Time.
Digital Donor Wall: A Beginner's Guide
Margaret Stutt
Stewardship Officer
UCSF Benioff Children’s Hospitals
In the throes of preparing for our grand opening, I happened to be reading The Book of Joy by the Dalai Lama, Desmond Tutu, and Douglas Abrams. Turns out these guys know a thing or two about challenging times. So my words to you, and my future self, is that when you are embarking on a complex project like installation of a large, prominent interactive digital donor wall, there are some very helpful qualities to keep in mind in order to end up with both the best possible installation as well as your own positive state-of-mind.
Insights on Donor-Advised Funds
Mary Helen Martin
Director, Donor Relations & Stewardship
Habitat for Humanity International
Donor-advised funds are rapidly becoming the vehicle of choice for charitable giving. Anyone who processes gifts or manages acknowledgements is well aware of the steady rise in giving through charitable foundations. Understanding donor-advised funds, or DAFs, and their role in fundraising has become a critical component of stewardship.
Melinda Mosier is director of Donor Services for the New Hampshire Charitable Foundation. She has been with the foundation for 10 years, spending several years as a senior program officer before taking on her latest role. Melinda shared with The Hub the fundamentals of donor-advised funds and shared her insights on the donors who choose to give through these funds.
"Hey, Kids, Let's Put on a Show!"
Julie C. Lund
Senior Donor Relations Manager
Children's Hospital Colorado Foundation
“Hey, kids, let’s put on a show!” This oft-repeated refrain from the Our Gang comedies of the 1920s, ‘30s and ‘40s is what I hear in my mind’s ear every time someone on the development staff suggests that we host an event. Don’t misunderstand me—there is nothing inherently wrong with events. Arguably, they are a wonderful way to share information with potential and current donors, to celebrate fundraising success, or to showcase what makes our institutions special.
Unfortunately, too often, events are held simply for the sake of holding an event or to check an “interaction” box on a prospect plan without sufficient strategy to propel the gathering forward, or adequate follow-up to assure the cocktail reception in question is meeting measurable goals. With time as our scarcest resource, it is important for all donor relations professionals to make data-driven decisions about how we spend that oh-so-precious commodity.
Member Spotlight
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Name: Sara Marie Arias
Institution: EARTH University
Position: Donor Student Relations Officer
ADRP Member for 2 years.
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What do you like most about being a member of the ADRP?
I admire how ADRP focuses on building long-term and lasting relationships with donors, colleagues, and peers in the field. It’s really not about getting the gifts or meeting goals, but about understanding the value of relationships and collaboration. All the tools that ADRP offers help me broaden my horizons and look at different perspectives as I work toward meeting our organizational goals.
For example, one of the tools I use the most is the Knowledge Center, to read through the presentations on many topics available. I often share these findings with my peers. Some of our colleagues don’t speak English, so we share these in Spanish and it is of great help to us as a team.
15th Annual International Conference
Join us October 3–5, 2018 at ADRP's 15th Annual International Conference, where we welcome donor relations and stewardship professionals from around the world to learn, network, and share extensive knowledge and expertise within the donor relations industry. At the conference, attendees will enjoy exciting sessions where fellow industry professionals will share great ideas, challenge norms, lead the way in our profession, and speak to attendees of varying experience levels, shop sizes, and institution types.
Write for The Hub: We Want to Hear from You!
The Hub is seeking article proposals for new monthly issues!
Do you have a success story you would like to share? How did you handle a particular problem or project that seemed insurmountable? Have you discovered effective tactics that help gain a seat at the table? What are your thoughts on best practices or new, emerging ideas that take a donor relations/stewardship program to the next level?
We want to encourage our members—new and experienced—to share their insights, best practices, and what works (or doesn’t work!) when planning their shop’s programming and responsibilities.
We welcome all submissions related to donor relations and stewardship, but we especially encourage ADRP members to step forward and share their expertise and experiences in the profession.
The 2018 submission form is available any time you have an article proposal to submit. We have, once again, included the webinar topics for each month, in case you would like to tie your article to a specific webinar topic.
Please submit your article proposal today! We can’t wait to hear what you have to say!
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