In This Issue...
President's Message
Let's Get Personal: Storytelling for Donor Engagement
Hub Reader Survey
The Importance of Personalized Memorial Letters
The 2022 ADRP Webinar Series Schedule
Membership Restructure: What's New in 2022?
Member Spotlight: Cara P. Roxland
My ADRP Hot Topics
Next Webinar
Diversity, Equity, and Inclusion: Best Practices in Fundraising
January 27, 2022 10:00 AM PT / 1:00 PM ET
Leticia John, Director, Stewardship and Engagement, Planned Parenthood Federation of America
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Thank you to our 2022 webinar sponsor!
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Missed ADRP 2021?
Don't Worry—Session Recordings are Available for Purchase
If you didn't get the chance to attend this year, you were definitely missed!
Recordings and downloadable presentation materials are available for purchase now through March 2022 for $150 for members. Earn CFRE credits!
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In Service: The Column of the ADRP President
Angela Altamore Associate Vice President, Stewardship and Donor Engagement Kansas State University Foundation
Once upon a time . . .
I’m a book nerd. I almost always have a big stack of books to catch up on. They range from fiction to professional development to biographies and nearly everything in between. Second only to getting lost in a stationery store, roaming around a book shop is one of my favorite activities. And even though I know I have a stack on hand, it’s still hard to resist spending another Saturday morning lost in the stacks at my local library, leaving with a tote bag full of gems. In another life, I may have even been a librarian. . . . my work collection has an old school card check-out system so I can keep track of the books I loan out!
Read More
Let's Get Personal: Storytelling for Donor Engagement
Suzanne Bellanger Assistant Director, Stewardship Marketing Brown University
There is a lot of power in a good story. One that elicits emotion and strikes a chord. One that entertains, inspires, and leaves a reader wanting to know more . . . or in some instances, to do more.
As a mission-based organization, you have a story to tell. And most likely, your loyal donors already know the basics — the why, how, and what part of your story. But in order to keep existing donors engaged and draw new ones in, you need to go deeper than that. You have to introduce them to “the who."
Read More
Hub Reader Survey
What are you passionate about? What is your proudest accomplishment? Which resources have been most helpful to you?
The Hub editorial team would love to learn more about our readers! Please take this brief, 9-question survey by Friday, December 31, 2021.
Thank you for inspiring us and sharing a little about yourself and your work.
Take Survey
The Importance of Personalized Memorial Letters
Kirstie Myvett Founder Myvett Consulting
Many shops simplify their memorial acknowledgments by sending an already crafted postcard or template and filling in the blanks with no personalization. They don’t see the value of spending much time on these “one-time” givers. I’ve learned, however, that there’s something special about a personalized memorial letter that often yields new supporters for your cause.
Read More
Now Available: The ADRP 2022 Webinar Series Schedule
In its 12th full year of programming, ADRP is proud to continue offering monthly webinars for our members throughout 2022. Full participation in the ADRP 2022 Webinar Series is equivalent to 12 points (one point per webinar) of education credit for the CFRE International application for certification and/or re-certification.
Consult the webinar schedule and be sure to save your spot when registration opens for all 2022 webinars. ADRP webinars often sell out!
Download the 2022 Schedule
Membership Restructure: What's New in 2022?
Beginning January 2022, ADRP will offer four types of membership. The changes to the ADRP membership structure are intended to make membership more accessible to more people via new Group Membership offerings.
- Membership changes take effect January 4, 2022.
- Keep your individual membership or sign up for a group membership with others from your institution.
- If you are within your renewal period, renew now and save!
Read More About the Membership Restructure
Member Spotlight: Cara P. Roxland
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Cara P. Roxland Engagement Manager Shepherd Center | Shepherd Center Foundation
ADRP member for 2 years
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What is your greatest donor relations/stewardship achievement?
One of my responsibilities at Shepherd Center is managing our women’s philanthropy circle, Women Shaping Shepherd. The members each pay annual “dues” to be a part of the group, and they decide by member vote how to allocate the collective funds each year. This group started in 2015 with 35 members who raised $40,000. This past year, we had 119 members raise just over $171,000. This group is special for so many reasons, but what is truly remarkable is that we are able to highlight programs that really need funding but don’t always get the spotlight they deserve. As a result of this group, we provide so many important programs to patients and families.
Read Cara's Complete Interview
My ADRP Hot Topics:
Interested in sharing your insights on donor relations? Or could you use expert input on a pressing question? Check out these discussions on My ADRP.
Log in to your My ADRP profile to access these discussions and reply.
Scholarship Awarding Platforms Tara Gorvine, University of New Haven
I would love to hear from anyone who awards/matches students to scholarships within their donor relations/stewardship team and uses something other than Blackbaud Award Management or their own custom-built system.
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Donor Satisfaction Survey Elizabeth Gray, University of West Florida
In the new year, I would like to send out a survey to our donors, to measure donor satisfaction. Have any of you done this before? If so, would you mind sharing the pros and cons, what types of questions were asked and how this was helpful to your team?
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Explore My ADRP
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