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In This Issue...
President's Message
The Best Way to Say Thank You? Make It Personal
Fighting the Curse of "We've Always Done It This Way" Part II: Acknowledgements
Flip the Script: On Donor Appreciation Days
International Stewardship Award Spotlight
Member Spotlight: Susan Cole
COVID-19 Resources for Donor Relations Professionals
Webinars to Motivate You and Your Colleagues
Write for The Hub
ADRP Research Roundup
Don't have the time to dedicate to reading academic research on donor relations and stewardship? The ADRP Research Committee has you covered. Their most recent roundup is all about Adrian Sargeant's seminal study of donor retention. This short video shares a highlight reel of Sargeant's takeaways on donor loyalty and how best to improve it. 
Watch on YouTube
Next Webinar
Inspiring Students to Become Stew-dents
Rachel Humphrey,
UC Berkeley
Justin Alle-Corliss,
UC Berkeley
Thursday, November 19
10:00 AM PT
All 2020 Webinars
Webinar Archives
What We're Reading
How Can Nonprofits Move from Exploitative Storytelling to Justice-Oriented Storytelling? by Debra Jenkins, CEO and Founder at Share the Flame, LLC
ADRP Resources
Network: Take advantage of the Member Directory in the Member Center
Support ADRP: Explore NEW Sponsorship Opportunities
Job Search: Visit the ADRP Career Center
Learn: Register for a Webinar
New Sponsorship Opportunities
Your organization can build an entire year of sponsorship opportunities into one customized package. From webinars and The Hub to the Annual International Conference, your company can be featured prominently across the board. Pick and choose your favorite options to highlight your brand, and we will tie it up with a bow.
Connect with ADRP Online
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In Service: The Column of the ADRP President
Keri Kallaway
Senior Director, Donor Relations and Gift Services
Children's Hospital Colorado Foundation
Dear fellow ADRPers,
As I considered my first message to you as ADRP President, I took a walk down memory lane and reflected upon my first notable experience as an ADRP member in 2008, my involvement as a volunteer, and the 12-year pathway that brought me to my current level of service.
In 2008, about one year after I joined Children’s Hospital Colorado Foundation, I was blessed with the opportunity to attend the International Conference in St. Louis (yes, we’ve held two conferences in St. Louis). It was then when I truly understood the significant impact of a donor relations program. I heard from and met long-time members like Lori Green, who chaired that conference, Mary Solomons, Daphne Powell and Jennifer Johnson, and so many more. I learned about digital stewardship, campaign kickoffs and how to handle crucial conversations. Most importantly, I found a home. Although I already had been a part of the donor relations profession for several years at that point, it was that moment in time when I knew this would be my passion for many, many years to come.
Read More
The Best Way to Say Thank You? Make It Personal
Valerie Harris
Senior Director, Stewardship Communications
University of Pennsylvania
Are you responsible for writing gift acknowledgments to your organization’s donors? Do you prepare individual reports to donors on the impact of their giving? Is it your job to draft correspondence to donors and other stakeholders on behalf of your nonprofit’s leadership?
If you answered “yes” to any of my opening questions, you have one of the most important roles in the fundraising cycle – donor communications.
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Fighting the Curse of "We've Always Done It This Way" Part II: Acknowledgements
Krystina Lucido Wales
Director of Donor Relations & Stewardship
GBMC Healthcare
Changing the mindset of a traditional organization whose donor pool is built on majority older-generation individuals can be difficult. The value in new ideas and approaches must be carefully thought out and qualified.
After much best-practice research and codifying of quality examples, I was given the green light one year ago to implement, essentially, an overhaul of our organization's standard acknowledgement process.
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Flip the Script: On Donor Appreciation Days
Margaret Stutt
Associate Director of Donor Stewardship
UC Berkeley Haas School of Business
One thing is for sure: it will be impossible to rally students, faculty and staff on campus to hand write thank-you cards to donors for Donor Appreciation Day this year. This has been a standby for educating students on the culture of philanthropy, as well as sourcing good stewardship touchpoints for our donors.
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International Stewardship Award Spotlight
University of British Columbia's Thanksgiving Thank-a-Thon
2017 ISA Winner
View Original Submission
In 2017, The University of British Columbia’s successful Thanksgiving Thank-a-Thon project earned them ADRP’s Digital Communications Award. And while 2017 may seem like a lifetime ago, the methodology and the strategy UBC implemented can provide us all with valuable insight and inspire us to find ways to embrace digital communication channels to forge deeper connections with our donors. Now more than ever, it’s important to be able to maintain relationships virtually through social networks and online engagement.
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Member Spotlight: Susan Cole
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Susan Cole
Donor Relations Officer
Mount Allison University
ADRP member for almost 3 years
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What is your greatest donor relations/stewardship achievement?
Preparing and sending out over 700 personalized stewardship reports each year—by myself—is a herculean task, but I am most proud of creating “Thank you Day at Mount A.” This event, held on International Thank You Day (January 11) not only spreads awareness about philanthropy to students, but helps me collect many hand-written thank-you notes for donors to scholarships, bursaries, and internships. Donors love to receive these with their stewardship reports in the fall. I would estimate that the number of student thank-you notes and letters that I receive now has doubled since Thank You Day at Mount A has been established. Watch an inspiring video about Thank You Day at Mount A.
Read Susan's Complete Interview
COVID-19 Resources for Donor Relations Professionals
In light of current events, the ADRP Board of Directors, members, and office staff have curated a handful of helpful resources for donor relations professionals available on the ADRP website. This page includes links to videos and relevant sites to help guide you and your organization during this time.
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Webinars to Motivate You and Your Colleagues
Our members and supporters remain top of mind during this time, and with so many events being canceled and rescheduled, we wanted to offer everyone the opportunity to continue their education and access valuable resources. With our upcoming webinars, we encourage attendees to share the post-webinar recording and materials with their colleagues.
Download the Webinar Brochure
View and Register for 2020 Webinars
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Next Webinar:
November 19, 2020 | 10:00 AM (PT)
Inspiring Students to Become Stew-dents
Rachel Humphrey, UC Berkeley
Justin Alle-Corliss, UC Berkeley
Do you communicate directly with aid recipients to collect materials for narrative reporting? If the answer is yes, then this is the session for you. Narrative reporting relies on content directly from recipients, but how do you produce high-quality content that will inspire donors when you’re relying on recipients to create that content?
Register Today
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Write for The Hub: We Want to Hear from You!
The Hub is seeking article proposals for new monthly issues!
Do you have a success story you would like to share? How did you handle a particular problem or project that seemed insurmountable? Have you discovered effective tactics that help gain a seat at the table? What are your thoughts on best practices or new, emerging ideas that take a donor relations/stewardship program to the next level?
Please submit your article proposal today. We can’t wait to hear what you have to say!
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