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In This Issue...
President's Message
Social Media Stewardship is Essential to Your Development Program
Donor Communication & Social Media: 7 Effective Strategies
The New 80-20 Rule
15th Annual International Conference
Apply for an ADRP International Stewardship Award
Write for The Hub
Member Spotlight
Upcoming Events
Southeast Donor Relations Conference (SEDRC)
Walk-ins are welcome!
Thursday–Friday, June 7–8, 2018
12+ Ways to Unite the Student Experience and Your Next Program
Tuesday, June 19, 2018
View ADRP event calendar
Webinars
12+ Ways to Unite the Student Experience and Your Next Program
Tuesday, June 19, 2018
A Case Study: Keeping Donors ENGAGED Online
Tuesday, July 24, 2018
Stewardship Closeup: Naming Opportunities
Thursday, August 16, 2018
Plan to Re-Plan
Thursday, September 20, 2018
Join ADRP
Network: Take advantage of the Member Directory
Support ADRP: Explore sponsorship opportunities
Job Search: Visit the Career Center
Learn: Register for a webinar
Join ADRP
Connect with ADRP Online
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In Service: The Column of the ADRP President
Eliza McNulty
Director of Stewardship
Stanford University
It is summer! I am looking forward to farmers markets, trips to the ocean, golf, and catching up on reading at the pool. I often find myself weekend daydreaming on my commute. However, when I am in the work zone, here are some resources that have recently inspired my day job.
- Books: I recently read The Power of Moments by Dan and Chip Heath. I love their stories of defining moments: short experiences that are both meaningful and memorable. I am using their framework to think through our cumulative giving society.
- Email: One of my favorite quick morning commute reads is the Harvard Business Review Tip of the Day. I find myself forwarding these on to colleagues, texting them to ADRP friends, pretty much anyone who I think could use a quick take on top-of-mind management issues.
- Web: My friend Beth Ann Locke recently launched a line of cards designed for donor and volunteers. Beth writes the BEST notes and I am not surprised that she has created a line of cards. I also love the tongue-in-cheek cards and other goodies from Compendium.
- Podcast: Kudos to my husband for sharing a golf podcast with me that highlights the LPGA tour, their sponsorship (i.e. donor) strategy and their efforts to have players thank sponsors personally. You can listen to the whole thing if you like golf, or you can fast forward to the 19-minute mark and 44-minute mark.
I sincerely hope that popsicles, baseball games, and adventures are part of your summer plans. And don’t forget to submit your entries for the ADRP International Stewardship Awards and register for the ADRP International Conference!
Social Media Stewardship is Essential to Your Development Program
Carolyn M. Appleton
President
Carolyn M. Appleton, Inc
Social media has become an accepted way to recognize donors, but in my experience, it has taken a few years to be taken seriously by some nonprofit organizations. While some contributors prefer to remain anonymous (always be sure to ask), others enjoy being thanked publicly on social media. Smart nonprofit organizations should review their donor lists, ask sponsors if they would like to be recognized on social media, and develop consistent online recognition plans. In fact, social media has become an integral component of nonprofit stewardship today, and nonprofits can no longer ignore its importance to building and maintaining successful donor relationships.
Donor Communication & Social Media: 7 Effective Strategies
Abby Jarvis
Marketing and Communications Coordinator
Qgiv
Making meaningful connections with donors on social media can be tough. Since sites like Facebook, Twitter, and Instagram are filled to the brim with content, many nonprofits struggle to capture the sustained attention from supporters that they need to translate into fundraising success.
Yet, at its core, social media seems uniquely suited to build robust donor communities and forge lasting relationships with inspired givers. Why? By capitalizing on the proximity to supporters these sites afford, your nonprofit can find new ways to meaningfully connect with donors.
The New 80-20 Rule
James M. Langley
President
Langley Innovations
Ever heard of the “80-20 rule”? It asserts that 80% of funds raised in any campaign will come from 20% of the prospects solicited. However, a growing and massive body of evidence is showing that “rule” to be less and less true. As wealth has concentrated in fewer hands, fewer major donors are accounting for larger portions of annual fundraising and campaign totals. The ratio now appears to fall between 90-10 and 95-5 for most organizations.
A new 80-20 rule, however, is emerging as the old one crumbles. It is that optimal fundraising performance will be best achieved and sustained if 80% of an advancement operation's time and budget is allocated to increasing the quality of customized engagement for current donors (including those who give annually and occasionally as well as those who have recently lapsed in their giving). The remaining 20% of their time and budget should be allocated to highly targeted donor acquisition.
15th Annual International Conference
Join us October 3–5, 2018 at ADRP's 15th Annual International Conference, where we welcome donor relations and stewardship professionals from around the world to learn, network, and share extensive knowledge and expertise within the donor relations industry. At the conference, attendees will enjoy exciting sessions where fellow industry professionals will share great ideas, challenge norms, lead the way in our profession, and speak to attendees of varying experience levels, shop sizes, and institution types.
Registration is open!
Apply Now for an ADRP International Stewardship Award!
The ADRP ISAs have been established as the premier awards program recognizing excellence and outstanding accomplishments in donor relations. Following and expanding the model established by the successful introduction of the ADRP Film Festival, the ADRP ISAs accept nominations of excellence in three key categories:
Events: Outside the box, creative events that engage donors and help showcase donor impact.
Impact Reporting: Finding new ways to express impact to donors through reporting.
Digital Communications: What unique ways are you expressing impact and gratitude through digital channels?
A fee of $25 will be charged for each entry. Each category will be judged by a panel of five donor relations colleagues and industry experts. The ADRP ISAs will culminate with the announcement and celebration of the winners at the 2018 ADRP Annual International Conference.
The application closes soon! Submit before June 14!
Write for The Hub: We Want to Hear From You!
The Hub is seeking article proposals for new monthly issues!
Do you have a success story you would like to share? How did you handle a particular problem or project that seemed insurmountable? Have you discovered effective tactics that help gain a seat at the table? What are your thoughts on best practices or new, emerging ideas that take a donor relations/stewardship program to the next level?
We want to encourage our members—new and experienced—to share their insights, best practices, and what works (or doesn’t work!) when planning their shop’s programming and responsibilities.
We welcome all submissions related to donor relations and stewardship, but we especially encourage ADRP members to step forward and share their expertise and experiences in the profession.
The 2018 submission form is available any time you have an article proposal to submit. We have, once again, included the webinar topics for each month, in case you would like to tie your article to a specific webinar topic.
Please submit your article proposal today! We can’t wait to hear what you have to say!
Member Spotlight
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Name: Skye Alexander
Institution: The Trust for Public Land
Position: Donor Stewardship Coordinator
ADRP Member for 1 year.
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What do you like most about being a member of the ADRP?
The sense of a broader community. My team is about two and a half years old and there are only three of us. It’s so encouraging just to know we’re not alone in the wide world of fact-checking gala receipts or selecting the most flattering photo of a donor to send her after a park opening.
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