February 16 Webinar

The Key to Giving Day Stewardship

Presentation Slides
Webinar Recording

About the Webinar

At the University of Tennessee, Big Orange Give, our annual day of giving, just celebrated its 10th anniversary in 2022. A giving day not only raises money, awareness, and donors, but it is also an opportunity to engage and retain donors through stewardship. This session will discuss our giving day at UT and how we incorporate a robust stewardship strategy into this initiative to retain donors and make our giving day experience one that donors are willing to repeat. Our giving day stewardship strategy starts with timely, day-of stewardship and continues after the clock strikes midnight.

Learning Objectives

  1. Format of UT's Giving Day.
  2. How to build out a stewardship strategy that makes sense.
  3. How to incorporate day-of stewardship to create timely messages of thanks.

Target Audience

Shop Size

Experience Level

Suitable for all audiences Medium Shop (6-10 staff); Large Shop (11+ staff) Suitable for all levels

About the Presenters

Juliette Kesterson, Director of Donor Relations, University of Tennessee, Knoxville

Juliette Kesterson coordinates stewardship and donor relations initiatives across campus, with a focus on top donor needs, recognition societies, donor events, and ThankView initiatives. She has been in the field for 10+ years in both higher ed and non-profit, and she is an animal lover.

Lauren Herbstritt, Director of Advancement for Annual Giving, University of Tennessee, Knoxville

Lauren Herbstritt oversees digital fundraising efforts across campus, with a focus on giving days, peer-to-peer fundraising, crowdfunding, monthly giving, and student and young alumni giving. She has been in the field for 20+ years in both higher ed and non-profit. When not dreaming up new campaigns, she enjoys her family and cheering on the Vols.

Thank You To Our 2023 Webinar Sponsor