2025 My ADRP Live Midwest

Friday, May 30 | 8:30 AM - 12:00 PM CT
Rotary International | Evanston, Illinois

Registration  |  Agenda

About

Join Us for My ADRP Live – Midwest on Friday, May 30, 2025, from 8:30 AM - 12:00 PM CT at the Rotary International in Evanston, Illinois. Don't miss out on the opportunity to attend My ADRP Live Midwest. 

We’ll begin with a panel discussion tackling the topic of AI in donor relations. Intended to help you understand how to make the most of this revolutionary technology, experienced panelists will share real-world examples and techniques for both individual and organizational implementation. The panel discussion will be followed by a My ADRP Live session of thought-provoking group discussions and networking.

Registration is required for attendance. 

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Registration Rates

$80 member

$95 non-member

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Agenda

Panel Discussion

Unlocking the Power of AI in Donor Relations and Fundraising

Join this dynamic panel session to explore how artificial intelligence is transforming donor relations and fundraising strategy. Learn how AI-powered tools can enhance donor segmentation and engagement, leading to stronger relationships and improved outcomes. A featured case study will examine the successful implementation of a Virtual Engagement Officer (VEO) into a donor engagement strategy, offering practical insights and actionable takeaways to help you confidently integrate AI at your organization.

Learning Objectives

1. Understand how artificial intelligence (AI) can enhance donor segmentation and engagement strategies to improve relationship management and fundraising outcomes.
2. Identify ethical considerations and best practices when leveraging AI tools in donor communications, including data privacy, consent, and transparency.
3. Evaluate real-world applications and case studies where AI has been successfully integrated into donor relations and apply these insights to your own fundraising programs.

Panelists

Susan Lewers
Associate Vice President, Major and Planned Gifts
Illinois Institute of Technology, Chicago, IL

 With over 25 years of experience in philanthropy, Susan Lewers has a proven track record of leading high-performing teams and securing transformative gifts. As Associate Vice President for Major Gifts and Gift Planning at Illinois Institute of Technology, she leads efforts across major gifts, planned giving, and corporate engagement, playing a central role in the university’s $1B comprehensive campaign. Susan is also a driving force behind innovation in advancement, having partnered with Givzey to launch Illinois Tech's first virtual engagement officer, Scarlet, which connects with donors through autonomous fundraising technology.

Tiffany Goetzinger
Associate Director of Internal Communications
NORC at University of Chicago, Chicago, IL

Tiffany Goetzinger is a mission-driven communicator, staff advocate, and strategic partner with 15 years of experience leading communications and advocacy campaigns. As associate director of internal communications at NORC, she leads efforts to keep staff informed, engaged, and connected to the organization’s mission, partnering closely with departments and leadership. She oversees internal campaigns across multiple channels—including SharePoint, email, digital signage, and events—and is known for elevating internal communications to the level of NORC’s external-facing work. Prior to NORC, Tiffany held leadership roles in communications, development, and program management at nonprofits and academic institutions, and previously worked as a DC-based social worker and policy advocate focused on labor rights and human trafficking.

Nora Zei
General Manager and Chief Membership and Participant Experience Officer
Rotary International, Evanston, IL

Nora Zei leads a team focused on defining the strategic growth of the participant experience across multiple products, services, and touchpoints by deepening an understanding of the overall participant journey. She earned an MBA in strategic management from Chicago Booth and is a member and current president of the Rotary Club of Chicago Cosmopolitan. Nora has been watching the development of AI carefully from the perspective of how it will transform the work we do, and has led an AI learning community among Rotary International staff.

2025 ADRP Midwest Committee

Alexa Cottrell, Chair, Ann & Robert H. Lurie Children’s Hospital of Chicago
Analisa Gama, Board Liaison, The Rotary Foundation
Susan Brekelmans, Benefactor Group
Kellie Fields, Illinois Institute of Technology
Brittany Giatras, United Service Organizations
Lauren Lemke, Medical College of Wisconsin
Rebekah Nowak, University of Chicago
Kisha Patel, Purdue for Life Foundation
Holden Scheidel, The Rotary Foundation
Andrew Waldner, University of Chicago