Brie Aguila
Asst. Vice Chancellor for External Relations
University of Colorado Anschutz Medical Campus
1. Can you tell us about your career trajectory? How did you come into donor relations as a career?
I actually started as a development assistant and had no idea that philanthropy existed in such a sophisticated fashion. I moved into frontline fundraising for a period of time and then an opening became available in stewardship. I had a legal background and loved fund agreements and compliance so it was an easy jump for me. I was a one-person shop that was barely doing acknowledgement letters and only a handful of events. Fast forward 12 years later, and we have a fully established team that I am so proud to be a part of.
2. What influenced your interest in and passion for donor relations?
My interest really stemmed from my legal background. I was able to be a part of showing impact for a donor’s generosity, I was hooked! Creating memorable experiences and moments for those choosing to invest in our institution is so humbling and rewarding!
3. What lessons, words of advice/inspiration would you like to pass on to other donor relations professionals?
It can be overwhelming when it feels you have so many things you aren’t doing but you want to do. Make small goals and as you meet them, look to the next. In addition, always think about your experiences with organizations, businesses, etc. If it appealed to you, how can you replicate it in your work?
4. Can you talk about a specific donor engagement or stewardship activity that makes you feel like you are providing the best experience for donors?
We are HUGE fans of “think-its” not trinkets. It doesn’t have to cost a lot, or be free, it just needs to be thoughtful. It needs to be about the person and show you are really listening to them.
Connection to ADRP:
1. When did you become an ADRP member?
9.11.2013!
2. Why is ADRP membership important to you?
I wish I could put a price on the ROI I receive in just one year of membership, let alone 10+ years. Our team is what it is today because of what I have learned from ADRP members, presentations, and conferences. My membership has also allowed me to give back to an industry that has fulfilled me by volunteering, serving on the board, and now as the current ADRP President. I cannot tell you how excited and honored I am to hold that title. I still can’t believe it – especially as I still learn something new every day.
3. ADRP is universally recognized as the authority on donor engagement for the philanthropy profession. In your own words, how does ADRP serve you in the form of professional development?
Being surrounded by all these brilliant members is energizing. Knowing I have an entire community to bounce ideas off or ask for their examples is both comforting and sets me up for success. I walk away from each webinar and especially the conference with so much knowledge and a growing “phone-a-friend” list that is priceless.