2025 ADRP Webinar Series

October 9, 2025 | Metrics for Success: Measuring Donor Engagement for Maximum Impact

Thursday, October 9, 2025
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

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Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation! 

Full participation in the ADRP 2025 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

About the Webinar

Measuring the success of donor engagement initiatives - whether it be our impact and fund reporting, events, retention and recognition programs, communications and more – is a daunting challenge in our industry. Always asked to do more with less, justify our budgets, and demonstrate how donor relations and stewardship affects the fundraising bottom line, we must approach our work with both a heartfelt relational perspective as well as an operational and efficient mindset. This is where the art and science of our work truly collide! Join this session to explore what key metrics we can (and should) be tracking, tips and tricks on how to get this data, idea sharing on tracking and reporting, and to explore many samples of how organizations across the country are employing highly successful metric-based, but still donor-centric, engagement programs. It's a power hour of samples, case studies, and more!

Learning Objectives

• Explore metric reporting formats and data gathering tips and tricks
• Includes visual samples and case studies. Identify several metrics you can track in your shop for the key areas of reporting, events, communications, and donor retention
• Explore key campus and division collaborations necessary to establish successful metrics programs

About the Presenters

Sarah Sims, Associate Vice President of Donor Engagement, Texas State University
	Sarah Sims, CFRE, has over 20 years of experience in fundraising as Associate VP of Donor Engagement at Texas State University. She excels in developing donor engagement programs and is an active presenter and consultant involved in key industry organizations.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.

Thank You To Our 2025 Webinar Sponsor