2025 ADRP Webinar Series

July 31, 2025 | Email Fundraising, Communications, and Digital Analytics Bootcamp

Thursday, July 31, 2025
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

Register Now 

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation! 

Full participation in the ADRP 2025 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

About the Webinar

In recent years, email volume has risen exponentially. This means you need smart ways to make yours stand out from inbox clutter! All about email fundraising, this interactive workshop will cover strategies to take your email communications to the next level—and how to leverage post-campaign engagement data to drive greater giving. We’ll walk you through email fundraising best practices, advanced analytics and A/B testing. We’ll also present case studies on how emails can build a donor pipeline through acquisition and engagement. Finally, we’ll provide practical tools like an email send checklist and library of samples, so you can begin implementing new ideas right away. Participants can even get live feedback on their emails’ copy and design! Just send your sample in advance to [email protected]. Join us for this instructive bootcamp—and walk away full of actionable and practical next steps to see real results with your next email campaign.

Learning Objectives

• Learn the fundamentals of email best practices, analytics and industry benchmarks
• Identify how to optimize your emails related to performance, personalization, deliverability, readability and engagement
• Understand how to drive donor and prospect cultivation, retention and acquisition via email

About the Presenters

Beth Hatcher, Principal + CEO, Beth Interactive
	Beth Hatcher is the Principal + CEO of Beth Interactive, a digital philanthropy + communications agency. With 18 years of experience in online fundraising, healthcare marketing + digital technologies, she specializes in crafting communications strategies for healthcare foundations + non-profits.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.

Thank You To Our 2025 Webinar Sponsor