2B | Are You Available Everywhere Your Donors Want You to Be?
1:00 - 2:00 PM
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Mobile Giving and text response have been a fundraising game changers in many countries outside of North America enabling charities to engage supporters and acquire monthly givers at volume. In North America this channel has been stifled through over regulation and poor up-take by the charitable sector. This has recently changed with developments in mobile regulations and the launch of pilot projects by a number of pioneering Canadian charities who have embraced this channel. This session would take a deep dive into the lessons learned from Mobile fundraising and the ground breaking lead generation and text to donate campaigns run by the Canadian Red Cross last year. As well as highlighting case studies we will provide plenty of practical tips and recommendations for integrating mobile and SMS into your donor relations management program.
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Jay Hollister
Jay Hollister is Director, National Donor Experience & Engagement at the Canadian Red Cross. Jay is a customer experience professional with 10 years experience working in for-profit and non-profit spaces. Jay oversees supporter services, loyalty & retention programs, telephone fundraising and all donor communications. Previously, Jay worked in business process outsourcing, supporting financial services companies with customer experience solutions. He was responsible for business operations and client services for a large Canadian credit card issuer. A graduate of the University of Ottawa and Algonquin College, Jay has a Bachelor's degree in American history and a post-graduate certification in Project Management.
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Breanne Hargreaves
As the Director of Client Services at Fundraising Direct Breanne oversees the development, strategy and delivery for our not-for-profit clients. One of her primary focus areas is on our innovation programs, specifically those that can create new acquisition opportunities. FD are the fastest growing agency in Canada, and are currently working with 18 leading charitable organizations. For the last 3 years FD have spread-headed the development of this channel in the Canadian marketplace, and are the only agency currently running mobile acquisition programs.
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