1B | Ten Things I've Learned in 35 Years About Looking After Legacy Donors

10:55 - 11:55 AM

The next 20 years will produce a 'legacy tsunami.' Charities will benefit from this event if they treat their precious legacy donors, prospects and suspects 'properly.' This is a practical session by a practicing fundraiser. David has been encouraging legacy gifts since 1982. He will reveal his key learnings and wherever possible, he will show examples of best, and occasionally worst, practices. For many years, we thought that we should simply leave our legacy donors alone. But new research (and common sense) tell us this is wrong. Our legacy donors deserve much more. A session for folks who want to learn the very latest about how to look after your legacy candidates. 

David Love

David Love Caretaker, Legacy Donors WWF-Canada David raised his first dollar dollar for the environment in 1969. His current obsession is helping environmental and social justice organizations reap the benefit of the coming legacy tsunami. After being at WWF-Canada for 20 years from 1979 - 1999, he's now back at WWF helping run their legacy program - a program he started in 1982. He learns more about legacy fundraising every day. He also works with his daughter's direct response company, Agents of Good, where he is affectionately known as 'The Godfather of Good.' In 2013, his colleagues in the AFP Greater Toronto Chapter recognized his efforts by awarding him their lifetime achievement award. Far from marking the end of David's career, this inspiring recognition spurns him on to be a better fundraiser every day. He does that by continuing to put donors first.