Session 8B - Trends in Donor Reporting: A Look at the Top 20 Institutions

Thursday, September 20, 2012
4:00 p.m. - 5:00 p.m.

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Description: Whether you are new to stewardship or a more a seasoned veteran of donor relations, it makes sense to take a look at your institution's reporting practices. What do donors really want to know? How often do they expect updates? Are numbers critical or are narrative stories of impact the way to go? Can we do both successfully? In this session we will explore trends of the top 20 institutions and their reporting practices. Based on these examples, you'll be able to look at your current reports with fresh eyes.

Sector: Higher Education
Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Reporting and Trends

Speaker Bio: Katherine Lane

Katherine Lane, the director of stewardship programs at the University of Notre Dame, has over 20 years experience in higher education and 15 in the field of donor relations. She was responsible for all the marketing collateral of the Spirit of Notre Dame campaign, which concluded in 2011 having achieved over $2 billion. She has a bachelor's degree from Saint Mary's College and earned her master of science in administration degree from the University of Notre Dame.