Session 3A - Donors are Prospects Too

Wednesday, September 19, 2012
2:40 p.m. - 3:40 p.m.

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Description: As Donor Relations professionals, our focus is understandably on donors. With good stewardship, repeat gifts will follow, and this is how we contribute substantively to building investments in our institutions. This highlights an important aspect of stewardship that we don’t always consider -  donors are prospects too. So, how do we integrate our stewardship and cultivation efforts in strategic ways in order to better engage our donors at all levels?

Sector: Higher Education
Expertise Level: Midlevel (2-5 years), Experienced (5+ years)
Shop Size: Medium Shop (6-10 staff), Large Shop (11+ staff)
Subject Focus: Stewardship


Speaker Bio: Ashleigh Manktelow

Ashleigh Manktelow began her career in Donor Relations and Stewardship at McGill University in 2005. Since that time she has had the opportunity to both participate in and manage many diverse projects including high profile gift announcements, the development of customized recognition pieces and the launch of an annual acknowledgements workshop.  In her current role as Donor Relations Officer Ashleigh oversees all recognition and acknowledgement programs with a focus on top donor stewardship  and continues to seek new ways to demonstrate meaningful impact to McGill’s donors.

Ashleigh is a McGill University graduate and is currently pursuing a Master’s of Educational Psychology.