Session 2B - The Art of the Narrative: Compelling Reports Show

Donors a Fuller Story

Wednesday, September 19, 2012
1:20 p.m. - 2:20 p.m.

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Description: Narrative reports are another tool frontline fundraisers can use to build lifelong relationships with donors.  Every year, the Donor Relations team at Dana-Farber Cancer Institute generates more than 550 narrative reports to inform major donors of the impact their giving has on our shared goal of conquering cancer.  This presentation will illustrate how narrative reports are different from other forms of communication, detail how narrative reports add value to stewardship, and provide a model narrative reporting program.  The model can be used to help get a program off the ground, or take an existing program to the next level. 


Sector: Healthcare
Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Reporting


Speaker Bio: Erin Caitlin McVeigh

Erin McVeigh is Assistant Director of Donor Relations in the Division of Development and The Jimmy Fund at Dana-Farber Cancer Institute.  In this role, she manages the narrative stewardship reporting program and an exceptional team of five talented writers.  Erin graduated from Boston University with a B.S. in Public Relations and Mass Communications, and is a qualified accountant.  Erin has more than ten years experience in non-profit project management, grant writing and administration, private consulting, copywriting, and editing.  She has presented at European Commission information days on the European Union research framework, served on the board of the American Women’s Club of Dublin, and is a member of Women in Development of Greater Boston, as well as the ADRP.