May 11 Webinar

Moving Beyond Collaboration - Integrating Donor Relations and Annual Giving Teams for a Holistic Donor Experience

Presentation Slides
Webinar Recording

About the Webinar

Following our 2022 ADRP webinar on effectively collaborating with Annual Giving, our two teams have formally integrated to become Wayne State’s first Donor Experience team. We received several inquiries and an incredibly amount of positive feedback after last year’s webinar and would love to share an update on how we’ve been able to integrate and grow as a direct result of those collaborations. 

Solicitation and stewardship go hand in hand, and after years of a strong collaborative relationship between donor relations and annual giving, Wayne State University has formally integrated these two teams into a single Donor Experience team. Join us for this webinar to learn about the benefits of integrating annual giving and donor relations to create a seamless and cohesive experience for your donors. We’ll share the rationale that went into structuring our newly integrated team and how we redesigned our work plan and metrics around this new structure. Even if your organization is not in a position to restructure teams, you will still leave with plenty of ideas for developing collaborative strategies with your annual giving team to bolster your organization’s fundraising performance, increase retention and create more accessible and equitable giving programs all while strengthening and sustaining your donor pipeline. This is a follow-up to our 2022 ADRP Webinar "Call and Response: Effectively Collaborating with Annual Giving," so if you watched and enjoyed what we had to share then, we look forward to welcoming you back!


Learning Objectives

  1. Benefits of integrating Donor Relations and Annual Giving teams for a holistic donor experience 

  2. Rationale and logic for structuring an Integrated Donor Experience team

  3. Creating cohesive work plans and metrics for an integrated Donor Experience team

Target Audience

Shop Size

Experience Level

Public College/University Medium Shop (6-10 staff); Large Shop (11+ staff)

Mid-career (4 - 8 years); Experienced (8 + years)

About the Presenter

Heather Mourer, Director, Donor Experience, Wayne State University

Heather Mourer leads the Donor Experience team at Wayne State University in Detroit where she is committed to increasing accessibility and dismantling oppressive systems in philanthropy. Outside of work, you can find her practicing community herbalism or on a road trip with her three rescue dogs.

Leslie Carmona, Senior Director, Donor Experience and Individual Giving, Wayne State University

Leslie Carmona is the senior director of donor experience and individual giving at Wayne State University in Detroit. With more than 13 years experience in philanthropy, Leslie has spoken at conferences across the US and proudly serves as President of the AFP Greater Detroit Chapter.