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November 21, 2024 Webinar | Answers and Action: Donor Survey Insights (and What Came Next)
Thursday, November 21, 2024, 10:00 AM - 11:00 AM PDT
Category: Webinars

2024 ADRP Webinar Series

November 21, 2024 | Answers and Action: Donor Survey Insights (and What Came Next)

Tuesday, November 21, 2024
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

Register Today 

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!

Full participation in the ADRP 2024 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.


About the Webinar

"What do our donors really think of us? What do they want to hear from us? How can we retain them, uplevel them, and engage them using thoughtful strategies?" These were the questions we aimed to answer when beginning a comprehensive donor survey for a multi-hospital system in Ohio. We started with a robust database analysis to break donors into 5 personas, then completed an in-depth survey to evaluate their attitudes and behaviors.

The result? An incredible deep dive into the mindset of our donors (with qualitative and quantitative data that both supported and contradicted our assumptions! Learn how this analysis defined actionable opportunities for smart segmentation and moves management) and how it impacted our annual, mid-level, major, and planned giving strategies for the next two years.

Learning Objectives

  1. Benchmarking and data analysis: Learn how to create donor personas based on information in your database, as well as how to use those personas to create targeted messaging to retain and uplevel donors
  2. Identify the right questions to ask donors, and how to craft a follow-up strategy based on responses
  3. Learn how to apply this donor survey strategy to address your foundation's specific needs in a scalable way and to drive your donor relations and fundraising strategies

Target Audience

Shop Size

Experience Level

Healthcare, Suitable for all audiences

Medium Shop (6-10 staff), Large Shop (11+ staff)

Mid-career (4 - 8 years), Experienced (8 + years)

About the Presenters

Beth Hatcher, Principal + CEO, Beth Interactive

Beth Hatcher is the Principal + CEO of Beth Interactive, a digital philanthropy and communications agency in Chicago. A passionate storyteller, data nerd and accomplished presenter, Beth loves to bring best practices to her non-profit clients nationwide to engage donors and increase giving.


Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.


Thank You To Our 2024 Webinar Sponsor