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March 14, 2024 Webinar | Did They Read It? How to Measure Engagement and Adapt Your Reporting Strategy
Thursday, March 14, 2024, 10:00 AM - 11:00 AM PDT
Category: Webinars

2024 ADRP Webinar Series

March 14, 2024 | Did They Read It? How to Measure Engagement and Adapt Your Reporting Strategy

Tuesday, March 14, 2024
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

This webinar has passed, thank you for attending

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation! 

Full participation in the ADRP 2024 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.


About the Webinar

Are your donors reading what you write? You and your team spend hours researching, writing, and designing reports. How often do you hear back from donors after you send them a report? UCSF has adopted a platform that eliminates issues with file sizes, provides a secure way to share documents, and empowers us to send multiple documents, videos, and more: all with just one link. After our first few years of gathering and analyzing the data on donor engagement with our materials, we've adapted our templates and our approach to make our materials more donor-friendly and accessible.

Learning Objectives

  1. Using data to analyze donor engagement
  2. How to pivot your reporting approach based on this data
  3. Discussions of privacy/security related to digital delivery

Target Audience

Shop Size

Experience Level

Suitable for all audiences Suitable for any size shop Suitable for all levels

About the Presenters

Alissa Stallings, Director of Donor Relations, UC San Francisco

Alissa Stallings, CFRE, is the Director of Donor Relations at the UCSF. Her team produces narrative impact reports, financial endowment reports, naming opportunities, donor signage, acknowledgments, and a top donor program. Alissa has led programs at NYU and Stanford.


Vinney Le, Senior Donor Relations Officer, UC San Francisco

Vinney Le is a Senior Stewardship Officer at UCSF. He manages naming opportunities and donor signage, and co-manages financial endowment reporting. Previously, Vinney was a stewardship writer at Stanford and has a BA in human biology. Vinney volunteers on the board for the wayOUT LGBTQ Foundation.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.


Thank You To Our 2024 Webinar Sponsor