Association of Donor Relations Professionals
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August 24, 2023 Webinar | Introduction to Donor Relations: Building a Donor-Centric Program From the Ground Up
Thursday, August 24, 2023, 10:00 AM - 11:00 AM PDT
Category: Webinars

2023 ADRP Webinar Series

August 24, 2023 | Introduction to Donor Relations: Building a Donor-Centric Program From the Ground Up 

Thursday, August 24, 2023
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

Registration Closed

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!

Full participation in the ADRP 2023 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

About the Webinar

The prevalence of Donor Relations in charitable organizations of all sizes has increased significantly over the past decade, as most now know that the highest-performing fundraising operations are built and sustained through strong Donor Relations programs. Understanding the fundamentals of Donor Relations is essential to the beginner Donor Relations professional, particularly in small shops and larger organizations that are just beginning this work. This session will define the purpose and scope of Donor Relations, from acknowledgments to stewardship, to meaningful recognition and engagement. We will cover some first steps to take when creating your program, answering the question "Where do I begin?", and share examples of what has worked when developing high-performing Donor Relations programs from the ground up at the Canadian Cancer Society and Kids Help Phone.

Learning Objectives

  1. To learn the fundamental purpose and scope of Donor Relations.

  2. To learn how to get started when you're at an organization that needs a Donor Relations program to be built from the ground up.

  3. To learn the basics and importance of donor-centricity in developing: cohesive and compelling donor communications; and thoughtful and meaningful donor journeys that impact retention.

Target Audience

Shop Size

Experience Level

Healthcare; Arts Organization; Foundation; Environmental Organization; 
Advocacy Organization; Social Services; Other Non-profit
Small Shop (1-5 staff) Newcomer (0-3 years); Mid-Career (4-8 years)

About the Presenter

Melanie Ormston, Senior Manager, Donor Relations & Stewardship, Parkinson Canada

Melanie Ormston is a Certified Fund Raising Executive (CFRE) with eighteen years of progressive experience in fundraising. Melanie has a decade of Donor Relations management experience at national charities, developing high-performing programs that improve donor and revenue retention.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.


Thank You To Our 2023 Webinar Sponsor