1E | Stewardship Closeup: Naming Opportunities

Tuesday, Sept. 26
10:00 - 11:00 AM

Sector
Suitable across all audiences

Experience Level
Suitable across all levels

Shop Size
Suitable for any size shop

Category
Recognition

Naming opportunities are a key component in major gifts fundraising for most organizations. Donor names are associated with campus-based spaces, programs, funds, and faculty positions. The science of using naming opportunities to motivate giving -- and using strategy and policy to manage possible risks -- is evolving.

This session will explore advances in cross-departmental coordination, recognition policy, and design guidelines. We'll explore ideas that make naming opportunity outcomes more meaningful for all audiences and prepare attendees to negotiate challenging situations. Attendees will be better prepared to avoid possible conflict and maximize the impact for naming opportunities for their institutions and donors.

Anne Manner-McLarty

Anne Manner-McLarty is President & Lead Strategist for Heurista and a longstanding ADRP member. Heurista helps nonprofits engage and retain donors through streamlined, industry-tested stewardship practices, meaningful storytelling, and creative donor recognition solutions. Several recent projects have included donor recognition policy enhancements and have highlighted the need to expand our thinking about the role of naming opportunities in donor relations strategy.