May 20 Webinar

Cheryl Lintner, Hackensack Meridian Health Foundation

Session Description:

If there is one thing that we as donor relations professionals want to get a better handle on, it's metrics. How do we demonstrate the value of our profession when there is no easy way to calculate the return on investment for what we do? Just because it's hard doesn't mean we shouldn't try. In this webinar, we will learn about the difference between tools and metrics; we will talk about the battle between causation and correlation; and we will identify three key metrics that will help us prove our worth to our bosses, our colleagues, and of course, our extremely-hard-to-impress pets. Join me (and my loveable-but-notoriously-uninterested canine companion, Chloe) for an in-depth look at donor relations metrics. Warning: some math required. And many dog treats.

Learning Objectives:

1. Learn the difference between tools and metrics
2. Understand that correlation is not causation, and that's OK!
3. Identify and calculate three key metrics every donor relations professional should know