March 14 Webinar 

Did They Read It? How to Measure Engagement and Adapt Your Reporting Strategy

Webinar Recording
Presentation Slides

About the Webinar

Are your donors reading what you write? You and your team spend hours researching, writing, and designing reports. How often do you hear back from donors after you send them a report? UCSF has adopted a platform that eliminates issues with file sizes, provides a secure way to share documents, and empowers us to send multiple documents, videos, and more: all with just one link. After our first few years of gathering and analyzing the data on donor engagement with our materials, we've adapted our templates and our approach to make our materials more donor-friendly and accessible.

Learning Objectives

  1. Using data to analyze donor engagement
  2. How to pivot your reporting approach based on this data
  3. Discussions of privacy/security related to digital delivery

Target Audience

Shop Size

Experience Level
Suitable for all audiences Suitable for any size shop Suitable for all levels


About the Presenters

Alissa Stallings, Director of Donor Relations, UC San Francisco

Alissa Stallings, CFRE, is the Director of Donor Relations at the UCSF. Her team produces narrative impact reports, financial endowment reports, naming opportunities, donor signage, acknowledgments, and a top donor program. Alissa has led programs at NYU and Stanford.

 

Vinney Le, Senior Donor Relations Officer, UC San Francisco

Vinney Le is a Senior Stewardship Officer at UCSF. He manages naming opportunities and donor signage, and co-manages financial endowment reporting. Previously, Vinney was a stewardship writer at Stanford and has a BA in human biology. Vinney volunteers on the board for the wayOUT LGBTQ Foundation.

 

 

Thank You To Our 2024 Webinar Sponsor