Top Four Resources the Research Committee Found Most Helpful

The Research Committee reviewed the items in the bibliography and found the following four resources to be the most broadly relevant to showing the value of our work.

Donor Retention: What Do We Know and What Can We Do About It? By Adrian Sargeant (2008)
Donor Retention: What Do We Know and What Can We Do About It?

Sargeant, A., & Jay E. (2011). Building donor loyalty: The fundraiser's guide to increasing lifetime value (1st ed.).
Building donor loyalty: The fundraiser's guide to increasing lifetime value

Bernal, E. R., (2016) Beyond compliance basics: results driven stewardship.  Journal of Donor Relations & Stewardship
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Manner-McLarty (2016) A call for donor recognition strategy. Journal of Donor Relations & Stewardship
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