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In This Issue...
President's Message
Announcing ADRP 2021: Big World, Big Ideas
On Purpose
Strengthening Your Relationship with First-Time Donors and Loyalty Donors
International Stewardship Awards
Member Spotlight: Monica Tang
My ADRP Highlights
Upcoming 2021 ADRP Webinars
Next Webinar
The Beginning is always the Hardest: Creating and Executing a Campaign Plan
April 15, 2021
10:00 AM PT / 1:00 PM ET
Megan Madia, Campaign Manager, IU Health Foundation
Register Now
ADRP Resources
My ADRP: Where donor relations and stewardship professionals collaborate, connect, and learn.
Job Search: Visit the ADRP Career Center
Learn: Register for a Webinar
2021 Sponsorship Opportunities
Sponsor and exhibitor opportunities are now available for ADRP 2021!
Write for The Hub
Contribute to ADRP's #1 resource! The Hub offers a unique opportunity to share your content with donor relations professionals on an international scale.
Submit a proposal
Connect with ADRP Online
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In Service: The Column of the ADRP President
Keri Kallaway
Senior Director, Donor Relations and Gift Services
Children's Hospital Colorado Foundation
Dear fellow ADRPers,
The theme of this month’s Hub is Milestones. I’m not sure about you, but sometimes when I think of setting goals or milestones—personal or professional—I feel overwhelmed. However, when I spend intentional, focused time for this work and I reach a milestone, I feel proud and accomplished. Feeling this sense of accomplishment is certainly motivation for continuing to remain goal-oriented.
Read More
Announcing ADRP 2021: Big World, Big Ideas
We are so excited to announce ADRP 2021: Big World, Big Ideas, the 18th Annual International Conference—and virtual to boot! The website is now live, and we encourage you start exploring. Stay tuned for a lot more to come in the coming months, including registration, which will open in early June.
For now, here's what you can find on the website:
Visit the ADRP 2021 Website!
On Purpose
Kathryn Munro
Executive Director of Recognition and Stewardship
Dartmouth College
I don’t know if it’s the pandemic or that mid-life unraveling I can expect now that I’m in my forties, but lately I’ve been fixated on the concept of purpose.
It keeps coming up again and again, like a song you hear for the first time in years and suddenly that song is everywhere. Coincidence? Synchronicity? A sign from the universe? Whatever you want to call it, purpose is everywhere for me, and from what I’ve been hearing from colleagues and friends, it’s everywhere for a lot of people right now.
Read More
Strengthening Your Relationship with First-time Donors and Loyalty Donors
Debbie Meyers
Assistant Vice President for Advancement Operations
Chautauqua Institution
Here’s a pretty startling statistic: 77 percent of first-time donors don’t give to their organization the following year. (Source: DonorPerfect)
For donors who do make a gift after their first time, the average retention rate among non-profits is about 45 percent. That doesn’t sound too bad until you do the math and realize that keeping 45 percent of your donors means you’re losing 55 percent.
What happened? Where did they go? Why did they leave?
Read More
Apply Today: International Stewardship Awards
Reflect on your successes in the last year and consider submitting an application or nomination for the 5th Annual ADRP International Stewardship Awards.
Organizations are encouraged to apply who, in the last year, excelled in:
- Digital Communications: Used a platform to share data or send personalized messages to donors
- Events: Hosted a new and engaging event
- Impact Reporting: Discovered new methods to express impact to donors through reporting
- Innovation: Changed the way we do business and connect with others
Consider submitting one or multiple entries this year! To learn more about entry guidelines and the application process, please refer to the International Stewardship Awards page.
Apply Today
Member Spotlight:
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Monica Tang
University of British Columbia (UBC)
Associate Director, Donor Relations
ADRP member for 5 years
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What is your greatest donor relations/stewardship achievement?
Tenaciously believing that better is possible! For example, we are often asked to be creative and innovative in our work, but there is a difference between creativity and innovation. Creativity is to think up new ideas, looking at our work with fresh eyes and a donor-centric lens...
Read Monica's Complete Interview
My ADRP Highlights:
Interested in discussing digital stewardship with your fellow stewies? Check out these discussions on ADRP's newest donor relations resource, My ADRP.
Log in to your ADRP member profile to access and reply.
Milestone Anniversary Recognition
Rosalind Herbsman, Northwell Health
Has anyone, especially in healthcare, created a formalized stewardship program to recognize donors annually for consecutive years of giving?
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Celebrating 50 Years of Foundation Support
Bridget Edmonds, The Nature Conservancy
We have a foundation that has supported us for 50 years, and we'd like to find a good way to recognize this landmark.
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Contribute to the conversation on My ADRP
Upcoming 2021 ADRP Webinars
Join us for the upcoming April webinar! Register now to save your spot for this in-demand webinar.
View the 2021 Webinar Series brochure to see what's coming up!
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