9D | Engagement: From Non-Endowed Reporting to Communications and Marketing
Thursday, Sept. 28
9:30 - 10:30 AM
Sector
Suitable for all sectors
Experience Level
Suitable for all levels
Shop Size
Suitable for any size shop
Category
Donor Engagement
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Learn how UTHealth developed a non-endowed reporting program across giving tiers, strategically engaging donors and prospects based on their interests through a segmented process. With the needs of our donors foremost on our minds, we started something new that has unexpectedly sparked excitement across the university, spreading seeds to grow communications and marketing opportunities and further philanthropy.
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Kimberly Karol
Kimberly Karol serves as director of stewardship and development communications at The University of Texas Health Science Center at Houston (UTHealth). In this role, Kimberly leverages strategic communications and interactions to foster enduring philanthropic relationships with constituents. Her team has been recognized by numerous awards including the 2017 CASE IV District Gold Award in Stewardship/Donor Relations. Before joining UTHealth, Kimberly served as the director of individual giving for Teach For America-Houston where she improved the region's individual giving operations by implementing structured stewardship programs.
Previously, Kimberly also served as executive director of donor relations for Drexel University in Philadelphia. In addition to her fundraising experiences with Teach For America and Drexel University, Kimberly brings diverse nonprofit and for-profit experiences, having worked with the Aspen Institute in international human rights, Seedco Financial Services in economic development, and Lehman Brothers in public finance. Kimberly earned a bachelor's degree in international studies from Baylor University and a master’s degree in public administration from New York University. |
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