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8A | Internal Champions: How to Engage Internally for External Successes

Wednesday, Sept. 27
4:00 - 5:00 PM

Sector
Healthcare

Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop

Category
Leadership, management

 We all know the importance of stewarding the relationships we have with our donors and volunteers. However, some of the most important relationships we have are those with internal stakeholders: support staff -- our would-be, could-be partners and champions. Without their help and support, the task of fundraising and delighting our donors can become very challenging.

This session will demonstrate how an internal culture shift that develops and nurtures internal relationships can benefit overall relationships with donors and ultimately strengthen fundraising activities, sharing real examples of what can happen when everybody feels engaged in and a part of stewardship activities and ultimately fundraising activities. Using case studies from two Toronto-area hospitals, we will demonstrate how some of the most challenging or demanding needs we have faced have been facilitated with a smile because of great relationship stewarding.

 

Marian Johnson

Marian Johnson is the Senior Manager of Stewardship and Donor Engagement at Women’s College Hospital Foundation in Toronto, where she oversees the strategy, design and development of multi-year, multi-tier programs to engage donors and sustain positive and mutually-rewarding relationships with donors, while exercising values of integrity and authenticity. Marian has worked in the non-profit sector for over a decade, with the majority of those years spent at multiple Toronto-area hospitals. Marian has a BA in Sociology from McMaster University and achieved a certificate in Non-profit & Voluntary Sector Management from Ryerson University in 2010. She has completed the Canadian Association of Gift Planner’s Original Gift Planning Course, the Harvard ManageMentor Development Series and the LEADS in a Caring Environment Learning Series. Marian lives midtown Toronto. She enjoys cooking, entertaining, all things arts and culture—especially opera, ballet, and her book club—and spending time with her extended network of family and friends.
 

Jessica Veitch

Jessica Veitch is the Manager, Donor Recognition at Sinai Health Foundation in Toronto. She has spent the last decade translating and growing her skills and knowledge from a variety of industries to her career in donor relations. Working in community and healthcare organizations, her roles have included policy and standards development, implementing and executing donor relations and stewardship practices for all levels and streams of donors, and specializing in donor recognition and capital projects. Most recently, she has managed the redevelopment of comprehensive recognition systems and standards for a complex multi-site healthcare organization—including strategic development, design and launch of a digital donor wall, unique to North America in size and complexity—and is currently rolling it out system-wide. Relationship building and creative problem-solving allow Jessica to routinely exceed donor expectations, while maintaining the integrity and mission of the organization. Jessica previously studied photography and jazz performance, and in 2016 she received a certificate in Design Management and award in Project Management from Ryerson University. Joining ADRP in 2008, she has been a member of the Board of Directors since 2016.