6C | Delivering an Experience Your Donors Want and Ask For – First, You Need to Understand Their Journey, then Map It

Wednesday, Sept. 27
12:30 - 1:30 PM

Sector
Suitable for all sectors

Experience Level
Suitable for any level

Shop Size
Suitable for any size shop

Category
Donor engagement

A truly donor centric experience is no longer just a simple thank you.  While a heartfelt thank you is still critical, the donor experience also encompasses equally important aspects, such as communications, branding, recognition systems, events and public relations. If you consider every touchpoint your donors interact with at your institution, you need to ask yourself, are you delivering an experience your donors expect, want, ask for?

A great donor experience is no longer the sole responsibility of the Donor Relations team, but a collaborative effort that touches all corners of your institution. The experience you provide to all individuals in your organization, not only your donors, is essential to instilling a culture of philanthropy.

This session will take you on a journey through Arkansas Children’s to explain the role of donor experience across their Little Rock and Northwest Arkansas locations. You will examine the critical role donor journey mapping can play and gain insights on how to align your team/decision makers to champion your strategy.

Fred will be joined by Devin Hollis from Brook Recognition during this session. 

A member of the fundraising profession since 1995, Fred Scarborough, CFRE, helped secure more than $400 million for the organizations he has served.

As Chief Development Officer for Arkansas Children’s Fred oversees Public Relations, Marketing, Communications and Volunteer Services.  He also serves as President for Arkansas Children’s Foundation (ACF).

Previously, Fred served as Senior Vice President for Major Gifts – ACHF, as Director of Development for the Arkansas Symphony Orchestra, and Director of Development for Meals on Wheels (CareLink). In 2002, he was named the Arkansas Symphony Orchestra’s first Honorary Member and in 2004 was named Outstanding Fundraising Professional by the Arkansas Chapter of the Association of Fundraising Professionals (AFP).

Fred serves as the Benchmark Committee Chair for the Woodmark Group and serves on the Board Trustees for Children’s Miracle Network Hospitals. He holds a Bachelor of Arts in Communications from the College of the Ozarks, Point Lookout, Missouri, and a Masters of Arts from the Fulbright College of Fine Arts at the University of Arkansas in Fayetteville.

A recipient of a National Endowment for the Arts citation for excellence in program development and a former member of Actor’s Equity Association, Fred has been active with the Arkansas Chapter of AFP since 1995, having served in a variety of offices including President.

Devin Hollis, a 14-year seasoned professional, brings a wealth of journey mapping experience supporting global not-for-profit organizations like World Vision, Michigan Medicine, Special Olympics and Habitat For Humanity to name a few.