3C | The Art and Science of Storytelling and Story "Hearing"

Tuesday, Sept. 26
2:30 - 3:30 PM

Sector
Private College/University, Public College/University, Healthcare

Experience Level
Suitable across all levels

Shop Size
Suitable for any size shop

Category
Acknowledgment

In this session, we will explore the important role of storytelling in the donor development process and the often more important role of story hearing in the stewardship process.

We will demystify the art of storytelling by taking a closer look at the science that helps define truly powerful stories. We will examine psychological drivers behind the desire to share and hear a compelling story, and the overarching need to have one's story heard.

Participants will leave the session with a deeper understanding of the role storytelling and story hearing can play in the work they do. Aided by the storytelling/story hearing take-away tools, they will also learn important tips and tricks to honing compelling stories of their own, and the secrets behind asking the right questions to get donors' stories on the table and make them feel heard.

Mauria Brough

Mauria is a creative partner at Mindseye Project Partners specializing in concept development and writing.

With over fifteen years of experience in communications and instructional design, Mauria has developed numerous programs for corporations across the nation, including Cessna Aircraft Company, Pella Corporation, and Yellow Book. Over the past decade, she has taken a lead role in the design and development of a comprehensive fund-raising training curriculum for Advancement Resources. During that time, she has also enjoyed the amazing opportunity to apply her eclectic background in education, theatre, dance, and writing to create and produce live, inter-media campaign launch events for colleges and universities.

Mauria has BAs in theatre arts and education from Weber State University. She also serves as vice president of instructional design for Advancement Resources.