8B | Donor Relations versus McDonald's

Thursday, Oct 1
4:00 - 5:00 PM

Experience Level
Midlevel (2-5 years)

Shop Size
Suitable for any size shop

In Donor Relations there are no polyester uniforms or dollar menus, but your donors can have it "their way," supersized, and with a happy meal.  It's time to scrap the price-fixed combo meals in favor of stewardship tailored to your donors' behavior.  In this interactive session learn how the YMCA of Greater Charlotte transformed donor relations and retention.  Would you like fries with that?

Mary Tucker

Genie Weekley

Genie Weekley the Director of Donor Relations at the YMCA of Greater Charlotte. She earned a BFA at Converse College and spent 10 years in retail before marrying and raising her family. She began her career at the YMCA in 2004 in Financial Development transitioning into the first full time stewardship position in the Association. Genie has been married for 25 years and has two grown children. In her spare time Genie is tending her chickens at the "Coop de Weekleyville" ensuring that all the girls (including Oprah, Gail, Ellen and Porsha) are laying eggs daily.