The Evolution in Acknowledgments: It's Not All Letters
Session 2F

Session Description: 

Acknowledgments are a basic and fundamental necessity of good donor relations, we all know that. But they can also be tedious and repetitious work, and come across to donors like canned communications. Moreover, fewer and fewer people pay attention to snail mail. This session will explore ways to align acknowledgment strategies with gift size, donor engagement, and organizational capacity. One size definitely does not fit all when it comes to saying thank you to your donors. This session will explore ways to make your acknowledgments stick out and make an impact, without breaking your bank or your organization.

Shop Size
Suitable for any shop size

Experience Levels
Newcomer (0–3 years)
Early-Career (4–7 years)

Sectors
Private College/University
Public College/University
Private Secondary School
Healthcare
Religious Organization
Arts Organization
Foundation
Environmental Organization
Advocacy Organization
Social Services
Other Nonprofit

Categories
Acknowledgments
Donor Experience
Donor Loyalty
Donor Portals
Strategy

About the Speaker: 

Trish Morgan
Director, Stewardship
Stanford University Medical Center Development

With more than 20 years of development experience in educational and nonprofit environments, Trish Telesco Morgan brings an inquiring mind and an avid curiosity to all aspects of her work as director of stewardship for medical center development at Stanford University. Trish supervises a team of 12 professionals who are responsible for stewarding major and principal gift donors giving to the Stanford University School of Medicine and the Stanford hospital. With an early background in academia, in the field of rhetoric and communication, Trish is particularly interested in the challenges and rewards of deeply donor-centric stewardship. Her history as a frontline fundraiser, development writer, and power user on several donor database systems informs her donor relations work.