Advocacy for You, Your Team, Your Program, Your Institution, and Our Profession
Session 2C

Session Description: 

Being able to advocate effectively for teams, programs, and institutions is a key skill for managers and leaders. Those wanting to be seen as industry experts also need to be able to advocate for our profession, and, of course, advocating for yourself is crucial for advancement and job satisfaction. Michal Shaw of the Oklahoma State University Foundation and Nancy McKinney of the University of California, Berkeley will share their experiences with all forms of advocacy during times of both expanding and contracting budgets. They will provide insights into what it means to advocate, when it’s appropriate to do so, how data and anecdotes can support your efforts, and what to do when advocacy doesn't work. Anyone interested in becoming a stronger advocate for themselves or their team, creating a healthy culture, and generating great results are invited to join us for an engaging conversation where we will navigate through lessons learned and current examples.

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About the Speakers:

Nancy Lubich McKinney
Executive Director, Donor and Gift Services
University of California, Berkeley

Nancy Lubich McKinney is the executive director of Donor and Gift Services at UC Berkeley and is responsible for providing a spectrum of service that picks up from the point of solicitation and follows a gift through processing and acceptance, fund creation and management, and donor acknowledgment and recognition. Her team has responsibility for all private charitable contributions to Berkeley and manages programs that acknowledge and recognize donors in meaningful ways, reports to them on the impact of their philanthropy, and engages them with the campus. Nancy is a past president of the ADRP.

Michal Shaw
AVP, Donor Relations and Director, Women at OSU
Oklahoma State University Foundation

Michal Shaw is assistant vice president of donor relations and director of Women for OSU at Oklahoma State University Foundation. She has more than fourteen years of experience in higher education fundraising that includes research, prospect management, scholarship administration, gift administration, compliance, stewardship, donor relations, and special events. In her current role she oversees donor relations, stewardship and special events. Other responsibilities include the oversight of Women for Oklahoma State University—the university's women's philanthropy program.

Michal currently serves on the board of directors for the Association of Donor Relations Professionals (ADRP) and is a member of the Council for the Advancement and Support of Education (CASE). Prior speaking engagements include, but are not limited to, CASE, ADRP, AASP, APRA, Academic Impressions and Big 12 Development Conferences.