7E | Your Donor-Centric Communications Plan

Thursday, Oct 1
2:40 - 3:40 PM

Experience Level
Suitable for all levels

Shop Size
Small Shop (1-5 staff)
Medium Shop (6-10 staff)

Your organization has a great story, but how do you reach your donors with the story that will mean the most to them? This session will walk-through how to plan your donor-centered communications, and how to create a Communications Calendar that maps it all out.  Group discussion and small group work will focus on how to: create messages based on the key themes that define your organization's priorities and principles; define your audiences; and, select strategies and tactics by audiences.  The result will be customized communications that highlight your donor's giving at work.

Paige Eubanks-Barrow

Paige Eubanks-Barrow most recently served as the Associate Vice President of Donor Relations and Special Events at the Oklahoma State University Foundation. A leader in her field, Paige continues to be committed to uniting donor passions with Higher Education priorities.

Paige brought fifteen years of experience to her role at the OSU Foundation where she was responsible for partnering with University leadership at the highest level to promote the development of best stewardship and donor relations/engagement practices within the Foundation, OSU’s nine colleges, various administrative units, OSU-OKC, OSU-Tulsa, OSU-IT and the OSU Center for Health Sciences.

Together with a growing team of passionate donor relations professionals, an outstanding assembly of development executives, specialists and philanthropic volunteers; Paige built a first-class program designed to foster a growing culture of philanthropy and ensure donors remain fully engaged with the University following the institutions first $B+ comprehensive campaign.