5B | Recognition for the 21st Century: How City of Hope Created an Online Recognition Gallery that Honors 100 Years of Donor Partnership

Thursday, Oct 1
10:30 - 11:30 AM

Experience Level
Midlevel (2-5 years)
Experienced (5+ years)

Shop Size
Medium Shop (6-10 staff)  
Large Shop (11+ staff)

Every nonprofit wants new and meaningful ways to honor donors, and anyone at a large campus with a long history knows the challenges of tracking thousands of donor recognition items as growth and construction change the landscape of our institutions.  Learn how City of Hope has achieved both goals with our Donor Recognition Gallery. This impressive virtual photographic database links more than 100,000 donor names to photos of their recognition from throughout City of Hope's 100-year history.  Searchable via the internet, the Gallery brings City of Hope's appreciation home to donors.  Find out how the Stewardship team created this masterpiece of digital media at this informative session.

Lynne Hagerup

Lynne Hagerup has been engaged in the creation of highly persuasive content throughout her career.  Currently Senior Director of Stewardship at City of Hope, she oversees donor proposals, recognition, reporting, acknowledgments and special communications, all designed to cultivate and strengthen relationships with major/planned donors, and encourage increased giving.  In addition to building the institution's first comprehensive donor stewardship program, Lynne helped to develop a major marketing campaign for planned giving, and led the creation of an online donor recognition gallery. Lynne began her career in direct mail fundraising for human rights, environmental, hospital and social service organizations, and has worked in advertising, public relations and marketing. 

Betsy Stewart

Betsy Stewart has nearly 10 years of professional donor relations experience. Most recently, her focus has been on developing compelling written materials to secure major donor support for City of Hope, a national medical center that advances biomedical research and clinical care. Betsy’s experience spans healthcare and higher education settings, and includes donor proposals, narrative and financial reporting, special events, donor recognition and unique approaches to connecting donors to the outcome of their contributions. She also volunteers fundraising and writing expertise to Alabaster Mobile Clinic, a mobile medical clinic that serves isolated communities in Kenya.