3D | Video as a Stewardship Strategy

Wednesday, Sept 30
2:40 - 3:40 PM

Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop 

This session examines the surprising benefits of utilizing video in the stewardship and engagement process—from the donor’s perspective. From invitation to delivery, every step is a stewardship opportunity. We will uncover how to appropriately leverage your approach, from beginning to end, in order to not only capture and produce important fundraising tools for your institution, but also create a powerful stewardship experience for your donors. Join us as we explore the art and science of revealing, capturing, and documenting donor passions in a way that ensures the most successful outcome—for the donor and the institution.

 

Milinda Fraley

In her role as Associate Vice President and Creative Partner at Mindseye Project Partners, Milinda brings a broad background of diverse skills and talents to the team. With an education degree from Southeastern Louisiana University, she has over 20 years experience teaching, communicating, and consulting. Her unique ability for taking complicated concepts and creating simple cause and effect analogies has served her students and clients well.

In 2009, Milinda transitioned to video communications and project management. This new role allowed her to effectively combine her acumen for words and numbers, her aptitude for client consultation, and her love for creative storytelling. “It seems like a logical progression and a perfect application of passions,” says Milinda. “And I love every bit of it.”