3A | Tapas Talks - Data and Recognition

Wednesday, Sept 30
2:40 - 3:40 PM

A "Tapas Talk" hour groups three different presenters by topic. Each will address the given topic from a unique perspective. Attendees can expect to see three shorter, thought-provoking presentations followed by time for facilitator-led discussion.

The following three Tapas Talks presenters are not necessarily listed in the order in which they will present. 

Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop 

How to Engage with Donor Recognition Partners

In this session, learn how pre-planning can avoid angst as you near the close of the campaign or dedication event.  Simple steps early on in the process – surprisingly even before the announcement of a campaign – create a solid foundation and minimizes high level of engagement at a crucial time when you need to focus on the ‘wrapping up’ the campaign details.

Evelyn Flock

Evelyn Flock is the President of 1157 designconcepts. She began her career with VisionMark Recognition in 2000 as an account manager for the Midwest area. In 2007, she and Joe Rudy purchased the recognition division from VisionMark to create 1157 designconcepts. She has served as President and CEO since 2009 at the untimely passing of Joe Rudy.

Evelyn holds a BS degree in Interior Design from the University of Illinois. Her early career as a Certified Kitchen and Bath Designer seemed an unlikely path to the not for profit arena in recognition displays. However, both require a personal commitment and understanding to create an experience that serves the client’s passion.

Metrics, ROI, and Improving the Bottom Line: A How-To Guide to Demonstrating the Impact of Donor Relations

Are you struggling with metrics to demonstrate the impact of what you do? Not really a data geek? If you want to use metrics but do not know how, this session is for you. I will present a step-by-step guide to defining metrics and demonstrating return on investment (ROI) that includes: (1) Defining Your Tools, (2) Measuring the Effectiveness of Your Tools, (3) Using These Metrics to Demonstrate ROI, (4) Improving the Bottom Line, and (5) Presenting Results. With a little math and some charts, you will walk away with an action plan to begin analyzing metrics at your own institution. 

Cheryl Lintner

Cheryl Lintner started her development career in 2008 in a small Los Angeles non-profit based within a healthcare institution. She moved to donor relations in higher education at Rutgers University in 2010 where she managed gift agreements, stewardship reporting, and capital pledge reminders. In 2013 she returned to healthcare at the RWJ University Hospital Foundation to develop the Foundation's first comprehensive donor relations program. She currently serves as Assistant Director of Donor Relations and oversees gift processing, recognition, engagement, and stewardship reporting. Prior to her work in the non-profit sector, Cheryl worked in the legal field and in academia.