2B | Turning Salon Events Into True Donor Cultivation Events

Wednesday, Sept 30
1:15 - 2:15 PM

Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop 

Salon events are more than just an intimate party for prospects and donors; they are part of a strategic cultivation, solicitation, and stewardship plan that engages an institution's top supporters. Many organizations fail to maximize a salon event's potential because of missteps in the guest list, lack of desired outcomes, the execution, or the follow-up. This session will cover practical tools to develop an intentional approach to salon events. You will leave the session with both tools and strategies needed throughout the planning process to ensure a successful event.

Kathy Drucquer Duff, CFRE

Kathy Drucquer Duff, CFRE is a high-level advancement officer who has led, participated in or secured seven, eight and nine figure transformative gifts. As Associate Vice Chancellor of University Development at University of California San Diego (UCSD), Kathy oversees a fundraising team of 65 professionals, and provides strategic direction for all campus academic units. Her team is accountable for an annual combined fundraising goal of more than $65 million. Kathy is a frequent speaker for industry associations including CASE and ADRP. She also teaches a variety of fundraising essentials courses and webinars for Academic Impressions.