1C | If You Give A Donor A Cookie...

Wednesday, Sept 30
11:00 AM - 12:00 PM

Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop 

We all know in the children's book "If You Give a Mouse A Cookie" that there are consequences of giving that now famous little mouse a cookie. However, what happens if you give a donor a cookie

Come to this interactive workshop for a case study on what happened when one school gave a donor a "cookie" instead of the old-school sit down meal. Then walk away with from the workshop with an actual way of what YOUR shop can give a donor that will make you a stewardship and cultivation star!

Ashley Gentry

Ashley Gentry has served as the Director of Donor Relations at Eastern Virginia Medical School (EVMS) for the past five years. She, along with her team, has built a robust donor relations program from the ground up. Prior to joining EVMS, Ashley was a front line fundraiser in both the health and business development sectors.

A true believer in giving back, Ashley is highly involved in the community. She was named Top 40 Under 40 by Inside Business in 2009, and received the President's Award for Outstanding Board Member from the Junior League in 2012. In 2014 Ashley and her colleagues received a AAMC GIA Award for Excellence, and in 2013 they were honored as the Outstanding Non-profit in Fundraising by the Association of Fundraising Professionals - Hampton Roads Chapter.

Brooks Lively

Brooks Lively is the Assistant Director of Donor Relations at Eastern Virginia Medical School in Norfolk, VA. She is responsible for outlining donor visits to campus, maintaining the foundation's online giving portal, and running weekly donor reports. She outlines and plans their annual Thank-a-Donor program. Brooks works directly with the Director of Donor Relations to plan and execute all donor-centric events, facilitate a Student Ambassador Program, manage the Philanthropic Advisory Board and assists with the coordination of their stewardship and donor recognition programs.

In addition to her work responsibilities, Brooks continues to volunteer in her community. She was recognized as one of Hampton Roads Top 40 under 40 in 2008. She received her undergraduate degree from Randolph-Macon College where she is currently an active alumnus. Brooks resides in Virginia with her husband and three children.