Keynote Presentation: Digital Campfire: The Canny Correlation Between Video Storytelling, Social Media and Life after the “Big Ask.”

Thursday, Oct 1
9:00 - 10:00 AM

Has stewardship changed? Is the psyche of a donor different now than say two decades ago? Spoiler alert, the answer is, “no.” But the mechanisms by which we use to facilitate stewardship have given way to an enormous breadth of connection and an enormous void of complexities. But don’t worry; initiating that trigger of meaningful connection can be as easy as taking the lens cap off.

Please join the entertaining marketing maven Josh Fitzwater as he deep dives into the creative, strategy and execution needed to launch successful video and social media campaigns that foster engagement in-between the “big ask.” No big deal, right? He’ll showcase the work he’s done at his agency and as a digital director for multiple colleges and agencies to give you the “paint by numbers” tools to use video and social in a big way. No matter your level of expertise—this talk will arm you with an arsenal of strategies and tactics to achieve your goals.

Josh Fitzwater

Josh is the Founder and Chief Visionary Officer at Holden + Ellis. As a big-picture-thinker and a total content strategy junkie, Josh is the creative force that leads Holden + Ellis and the development of all projects to ensure that innovation meets practicality for all clients. With a background that spans directing a creative agency's digital strategy and the strategic development of online marketing for major colleges and universities--he guides each project from creative to completion.

Josh holds a Masters in marketing and communication and has spoken at multiple national conferences on topics such as social media CRM marketing, video narrative marketing, digital crisis communication and late-millennial consumerism.