Association of Donor Relations Professionals
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Webinar: A Case Study: Donor Retention Business Plan
Tuesday, January 21, 2020, 10:00 AM - 11:00 AM PDT
Category: Webinars

ADRP Webinar:

A Case Study: Donor Retention Business Plan 

Tuesday, January 21, 2020
10:00 – 11:00 AM PST

Members: FREE
Non-Members: $75

Become a Member!

Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!

Full participation in the ADRP 2020 Webinar Series
is equivalent to 12 points (one point per webinar) of Education credit
for the CFRE International application for certification and/or re-certification.

About the Webinar

We all know it makes good sense to focus on donor retention as opposed to going out and finding new ones. Identifying those donors who will supply the most "donor lifetime value," as Dr. Adrian Sargeant puts it, is critical to a nonprofit’s sustainability. But how do you do that? First you take a deep dive into understanding of where your organization is, taking into consideration the donor populations you want to know more about. Then, you take what is known in the nonprofit industry to create a comprehensive donor retention business plan approach that is shared with all partners who play a role. Join us for conversation as we explore one organization’s comprehensive donor retention business plan.

Learning Objectives:

  1. What is donor retention, and why should we focus on improving it?
  2. What does industry research say about this topic?
  3. What are some specific ways we can address poor donor retention

Kimberly Arndts, Albion College
Kimberly serves as the Lead Director for Donor Relations and Stewardship at Albion College in Albion, Michigan. She guides gift administration, and is responsible for working collaboratively with gift officers to develop individualized stewardship plans.

Jordan Marshall, Albion College
Jordan Marshall serves as the Stewardship Officer for Albion College in Michigan. Her main focus has been on donor retention. With her designs for multiple retention plans, Jordan hopes to implement personalized, meaningful, and strategic ways to steward donors at any level.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.

ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?"