Breakout Session 1B:
Digital, Decentralized and Donor Driven

Natasha Jokic, Danielle Costanzo Dorsey, and Louise James

Wednesday, September 23
10:30 AM – 11:30 AM

Session Description

Universities often have difficulty coordinating stewardship communication across multiple units. Moreover, with younger alumni/donor audiences preferring to receive information digitally, we must streamline and coordinate compelling stewardship messages for a digital age. In this session, we will share strategies and recommendations we used to collaborate with our colleagues across a complex research university. This collaboration has allowed us to evaluate and develop best practices for communicating with donors. We will jointly present how we leverage technology to centralize our donor database and endowment reporting, create online acknowledgments, holiday cards and thank-you videos to effectively and creatively connect with our donors.

Keywords: Acknowledgements, Inspiring Change, Reporting, Scholarships, Technology

Who Should Attend

	Private College / University	Large Shop (11+ staff)	Mid-Career (8–12 years)

Learning Objectives

1. Learn how technology can help them design impact reports, thank-you videos, online acknowledgments, and donor stewardship communications.
2. Learn how to use compelling student stories, appealing graphics, and videos to create digital stewardship communications that engage and inspire donors to increase their giving. 
3. Learn how to effectively collaborate and complement efforts between departments that focus on similar functions.

About the Speakers

	Natasha Jokic Assistant Director, Stewardship and Donor Relations USC Marshall School of Business Born, raised and educated in the former Yugoslavia, Natasha moved to London and Paris in the 1990s before arriving in Los Angeles. In 2019, she won a Spot Award for her work in developing programs to modernize and streamline communication systems with scholarship recipients and donors, and for creating a gold standard campus wide. In her spare time, she enjoys yoga, cooking, hanging out with friends and disappearing on epic road trips.
	Danielle Costanzo Dorsey Assistant Director of Stewardship and Donor Relations University of Southern California Danielle's professional interests focus on reporting, data and digitizing stewardship. She graduated from DePaul University in Chicago with a degree in English literature. Danielle is a proud Aquarius and minimalist.Her professional interests focus on communication strategies and continuous improvement of processes.
	Louise James Assistant Director of Stewardship and Donor Relations University of Southern California Louise holds a master of arts degree from New York University's Graduate School of Arts & Science, where she served as president of the Museum Studies Student Association. During her free time, she loves to visit art galleries and museums and trying new vegan recipes.