Donor Motivation:  How to Identify, Record and Make Best Use of Invaluable Information About WHY Your Donors Give 
Friday, September 19
11:00 - 12:00 PM

Most institutions underutilize a critical piece of information - donor motivation. Join this lively discussion to explore how to gather, record and make use of this invaluable insight into why your donors give and what makes them tick. We’ll look at consumer and constituent analytics from other fields to form new approaches to both standardized donor relations programs and individualized stewardship activities. We will also discuss best practices about how to gather and store this intangible resource and identify caveats specific to the donor relations field. Come ready to share examples and brainstorm new ways of thinking!

Audience Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop

Lisa Honan

Lisa C. Honan has over 15 years of experience in donor relations and fundraising. As Executive Director of Donor Relations for Syracuse University, she oversaw staff responsible for all donor recognition and stewardship activities, both centralized and in collaboration with the University’s schools and units. This includes donor agreement and gift management, stewardship reporting, acknowledgements, gift society recognition, and donor cultivation and recognition events and activity. Since November 2008 she has been the Assistant Dean for Development for the Maxwell School of Syracuse University, and in that role acts as the chief fundraising officer of the School, managing the cultivation, solicitation, and stewardship operations. Lisa also served the ADRP as Treasurer from 2007 through 2012, and co-chaired the International Conference in 2004. She has spoken about donor relations and stewardship at numerous conferences and workshops, both for ADRP and other organizations, and chaired the 2007 CASE Conference for Donor Relations. 

Anne Manner-McLarty

Anne Manner-McLarty is the president and lead consultant for Heurista, a multi-disciplinary firm dedicated to discovering the authentic stories that drive an organization’s mission. This work draws upon nearly 20 years of success in donor recognition and stewardship program planning. Anne has been an active participant in ADRP since 2005. She currently serves on the board, is participating in a variety of educational initiatives for the association and has presented on multiple topics for ADRP and other organizations in the non-profit arena.