Impact Reporting:  Multi-Media Storytelling for Different Platforms and Purposes
Thursday, September 18
2:45 - 3:45 PM

Following the results of an extensive donor survey, it was apparent that Whitworth University needed to up the ante in acknowledging donors and communicating the full impact donor investment was having across campus. Creating good-looking, creative, and meaningful communications that accurately present the impact your donors have had on an institution can be difficult, especially in a small shop with a limited budget. This session will dig into how to propose and implement a multi-media impact report that is genuine, meaningful, and has the ability to be used and repurposed across departments.

Audience Expertise Level: Newcomer (0- 2 years), Midlevel (2-5 years)
Shop Size: Suitable for any size shop

Kelsey Bumgarner

Kelsey Bumgarner is the Assistant Director for Donor Relations at Whitworth University in Spokane, Wash. She is charged with building a comprehensive donor acknowledgment and reporting program in addition to engaging donors in meaningful conversations and relationships with the university. Previously, she worked on the development team for the athletics department at Lewis & Clark College in Portland, Ore. She graduated from Whitworth in 2009 with a BA in English and earned a MA in Sports Administration & Leadership from Seattle University in 2011.

Lynne Wester

Lynne Wester is a frequent conference speaker and well known resource for donor relations and fundraising expertise. She has been featured in the Washington post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series. It is her personal philosophy that the goal of any great fundraising operation is to use strategic communications and interactions to foster the relationship between the organization and its constituents and friends. If we are effective with that strategy, they will be engaged in a way that drives them ever closer to embracing the organization's mission and values, they will give their money, time and talents and volunteer to spread that same message with others which will encourage their fellow peers to invest in a way that will enable the organization to further light the world.

Using her expertise and hands on approach, she works with many organizations to help them keep their focus donor driven, technologically savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan. She is currently pursuing her master's degree in strategic fundraising and philanthropy.