How Batkid Captured Hearts and Minds Worldwide
Thursday, September 18
2:45 - 3:45 PM

Would you like to know how a nonprofit with a staff of 27 helped create the worldwide phenomenon known as Batkid? How in two weeks, a single child's wish being fulfilled generated half a million tweets, inclusion in the Google Zeitgeist 2013 year in review video, a video message from the President, a photo taken by an astronaut on the International Space Station and an invitation to be in the Oscars? This is one of the most talked about events of 2013 and you'll hear firsthand from the people who created it, and learn how to apply some of the lessons learned.

Audience Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop

 
Patricia Wilson

Patricia Wilson has over 27 years in the nonprofit sector. Since November 1998, Patricia has led the Make-A-Wish Greater Bay Area chapter as its Executive Director/CEO. Within nine months of her start there, she had increased revenue by 94%. Today, Make-A-Wish Greater Bay Area has an annual budget of nearly $8,000,000, a staff of 27, a Board of Directors, an Advisory Board, Young Professional Board and a Youth Board, plus another 500+ volunteers. Most importantly, over 350 children with life-threatening illnesses in the Bay Area will experience their own unique, yet magical wish this year.