Patrons Service Office: A New Model for Building Relationships
Thursday
, September 18
9:15 - 10:15 AM


Facing falling donations and expenses that were essentially flat, the Seattle Repertory Theatre re-invented its model for donors under $1000 with the establishment of the Patron Service Office in 2012. The focus on a personal relationship with all patrons has lead to greater institutional loyalty and opportunities for revenue growth. This session will focus on the strategy behind the model, implementation and lessons for the future.

Audience Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop

Katie Jackman

Katie Jackman joined the Seattle Rep in June 2008 and is responsible for overall leadership and management of the marketing, sales, communications and audience service functions of the organization. She brings 15 years experience marketing non-profit and commercial theater for organizations including Hennepin Theatre Trust and Clear Channel Entertainment She also worked in Marketing Planning for Target Corporation, executing marketing initiatives and co- partnerships. Katie began her career at the Portland Opera, after earning a B.A. in Humanities from the University of Oregon. She also holds a Management Certificate from the Carlson School of Business at the University of Minnesota.