The "Three A's" of Nonprofit Social Media Engagement
Thursday, September 18
9:15 - 10:15 AM

Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.  Nonprofit organizations should focus on three categories of content in their social media messaging: appreciation, advocacy, and appeals -- the "three A's."

Attend this session to find out how you can apply each of the three As to your organization's social posts and updates in order to maximize engagement, increase website traffic and generate donations.

Audience Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop

Steven Shattuck

Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.

Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.