Non-Profit Storytelling: The Basics You Need to Know to Build Better, More Loyal Relationships with Donors

Wednesday, September 17
1:30 - 2:30 PM

Storytelling is one of the hottest communications tools widely used by non-profits and for-profit companies alike. But it’s a tool that seems best left to your organization’s communications and marketing team, right? Wrong! In fact, storytelling is the best way to foster better relationships with your donors.

In this session, attendees will get an introduction to storytelling as it applies to their work as well as a look at the landscape of non-profit storytelling. This will be discussed in terms of best practices donor relations in annual giving portfolios and major gifts to give participants scalable ideas.

Audience Expertise Level: Suitable across all audiences
Shop Size: Suitable for all levels

Vanessa Chase

Vanessa Chase is the Lead Consultant of Vanessa Chase & Co - a fundraising and communications strategy company and author of The Storytelling Non-Profit - a practical guide to collecting and sharing stories that inspire your community. Vanessa’s goal is to help passionate development professionals learn techniques to better articulate their organization’s impact in a way that translates to more money raised.

Through her work, she has had the opportunity to work with Love Global Foundation, Union Gospel Mission, A Rocha Canada, Boucher Institute of Naturopathic Medicine, Immigrant Services Society of British Columbia, Hope for the Nations and Cancer Care Connection.