BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:2322a78fe85bb4735029d085ba4f4f38153 CATEGORIES:Webinars SUMMARY:June 15, 2023 Webinar | Analytics-Driven Impact Reporting DESCRIPTION:
Thursday, June 15, 2023
10:00 AM –
11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)
Members: FREE | Non-Members: $75
Ca
n't attend? All registrants receive links to the webinar recording & sl
ides via email after the presentation!
Full participation in the ADRP 2023 Webinar Series is equivale nt to 12 points (one point per webinar) of Education credit for the CFRE In ternational application for certification and/or re-certification.
Asking and answering whether a donor clicked on a link is just the beginning. To fully leverage the potential of digital imp act reporting, Boston University built a reporting strategy based upon the tools and business practices that answer far more textured and powerful que stions: What content captured their attention? How long did they review the content? Did they access the report? Did the report spur action or result in new gifts? How do we drive higher engagement (individually and in aggreg ate)? Where should this data be stored over the long term?
In this se ssion, you will learn how BU ensured a successful launch using analytics to continuously hone and adapt its reporting strategy, collaboratively built new, data-driven capabilities, the lessons learned along the way, and how t hey plan to continue to optimize their approach.
About the Presenters
Lauren Edlund, Assistant Director , Stewardship & Donor Relations, Boston University | |
Lauren Edlund works on stewardship at Boston University, where she led the implementation and launch of its new digital reporting system, Ovrture. When not thinking about new ways to blend data a nd creativity, she spends time outdoors and caters to the whims of her cats , Cocoabella and Couscous. | |
Chris leads the Ovrture team in building, maintaining, and enhancing
the platform. He also works directly with clients to build systems, drive a
doption, and conceive of new use cases. Believing that the application of n
ew thinking is what drives the world forward, Chris takes great pride in br
inging a far more efficient and modern approach to the “digital advancement
office.” | |
Kathleen McCar thy, Senior Associate Director, Stewardsh ip Reporting, Boston University | |
K athleen McCarthy has 20+ years of experience in development and is the Seni or Associate Director, Stewardship Reporting at Boston University. She lead s a team of four whose primary focus is stewarding the University’s most ge nerous donors through financial and impact reporting and enhancing their en gagement with the digital platform, Ovrture. |
Please notify the ADRP office 24 hours in advance of the webinar if you
have not yet received your registration link.
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n access past webinars at any time by visiting the webinars page of the
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