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April 15, 2021 Webinar: The Beginning is Always the Hardest: Creating and Executing a Campaign Plan
Thursday, April 15, 2021, 10:00 AM - 11:00 AM PDT
Category: Webinars

ADRP April Webinar: The Beginning is Always the Hardest: Creating and Executing a Campaign Plan

Thursday, April 15, 2021
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

Register today

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!

Full participation in the ADRP 20201 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

About the Webinar

Campaigns are an important tool for organizations in that they create alignment through fundraising. A solid foundation is critical to the success of a campaign. In a complex organization, there are meetings, priorities, leadership, and other players to keep straight, informed, and organized. Then a global pandemic hits and campaign planning has to go on. This session will look at the organization of campaign planning, the steps, and missteps experienced along the way, and lessons learned.

Learning Objectives:

  1. Timeline/Gantt chart for the campaign  
  2. Lessons learned from beginning to end–how to avoid the pitfalls 
  3. Using the campaign planning process as an engagement and stewardship opportunity

Target Audience


Shop Size

Suitable for any size shop

Expertise Level

Newcomer (0-3 years), Mid-career (4-8 years)


Megan Madia, Campaign Manager, IU Health Foundation

Megan Madia is the Campaign Manager for IU Health Foundation. She works with internal and external partners to prepare and execute IU Health's campaign strategy and plan statewide. Previously, Megan held donor relations roles with Riley Children's Foundation, Butler University, and Purdue University.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.